Artificial colour dyes

Here’s the honest truth: artificial dyes in pet food exist entirely for YOU. Your dog’s colour vision is limited and cats barely care — they pick food by smell and taste. The bright red “meaty” chunks and yellow “cheese” bits are marketing aimed at the human at the shelf. The dyes add zero nutrition, carry contested links to hyperactivity and contaminants, and the US FDA is now phasing six of them out of the food supply by the end of 2026. Easy one to skip.