We Tell Facts.
You Decide.
ORIA sees through the label.
Photograph any product and ORIA reads the label for you - a clear verdict on what's really inside. No scores out of 100. No fear-mongering. Just evidence.
Coming soon to iOS and Android
Domty
Cream Cheese Spread with Cheddar Flavor
DOCTOR JULES VERDICT
12-ingredient anything is rarely about flavor. It's about shelf life, color, and texture engineering.
FLAGGED INGREDIENTS
Free · no download
Look up any ingredient
Search the ingredients people ask about most - across food, cosmetics, supplements, cleaning, home fragrance and pet food - and get a clear, evidence-based verdict right here, before you download.
How it works
Three taps from label to verdict
Point your camera at the ingredients - ORIA reads the label, assesses it, and hands you the verdict.
Point & scan
Snap the ingredient list on any product - front of pack, back of pack, or a supplement panel.
ORIA reads the label
Vision AI extracts every ingredient, then a published, per-category classifier assesses each one against the evidence.
Get a clear verdict
A plain-language good / so-so / skip call, with the why behind it. The safety verdict is always free.
Inside every scan
Everything you need to make the call
One photo unlocks a full read on the product - the verdict, the flags that matter to you, and the evidence behind every one.
See how it worksA clear verdict
good / so-so / skip, with per-ingredient assessment - never a score out of 100.
Halal & additives
Halal status and additive flags surface automatically, every scan.
Allergen alerts
Allergen warnings and diet-conflict alerts tuned to your profile.
Baby & child mode
ORIA+ re-assesses against stricter rules for infants and kids.
Why ORIA
Facts you can act on in seconds
A verdict, not a score
ORIA never reduces a product to a number out of 100. You get an honest good / so-so / skip call - and the evidence trail that produced it.
- good / so-so / skip
- Per-ingredient assessment
- Plain-language why
Ask Oria, in your words
Tap any ingredient or ask a question - “is this okay during pregnancy?”, “what's E466?” - and get a grounded answer drawn from the same evidence the verdict uses.
- Conversational lookups
- Grounded in the data
- EN & AR
Alerts that matter to you
Halal status, additive flags, allergen warnings and diet-conflict alerts surface automatically - and ORIA+ personalises for your focus, including a baby & child mode.
- Halal & additives
- Allergen warnings
- Baby / child mode
See it in action
The whole app, before you download
Ask Oria
ORIA+Ask anything about a product - answered from the evidence.
Compare
ORIA+Two products, side by side - pick with confidence.
Lookup
ORIA+Search any ingredient and see how it's evaluated.
Six categories, one scan
Every category, judged on its own science
ORIA doesn't use one blunt rule for everything. Each category is evaluated by the standard built for it.
Food & Beverage
From whole foods to ultra-processed - evaluated the way nutrition science actually classifies them.
Evaluated by
NOVA processing classification
Cosmetics
Exposure-aware and regulation-based - the EU restricted list and SCCS opinions, not vibes.
Evaluated by
Leave-on / rinse-off · EU-restricted · SCCS
Cleaning
Reads the globally standardised hazard signals so you know what a product is really flagging.
Evaluated by
GHS Danger / Warning signal
Supplements
Looks for independent certification and contamination risk - because the label rarely tells the whole story.
Evaluated by
Third-party certification
Home fragrance
Counts the EU declarable fragrance allergens so sensitive households can choose with eyes open.
Evaluated by
EU declarable-allergen count
Pet food
Checks AAFCO nutritional adequacy and whether a formula actually fits your animal.
Evaluated by
AAFCO + species suitability
Pricing
The safety verdict is always free
Free tells you what something is. ORIA+ tells you what it means for you. We never paywall “is this safe?”.
Free
Everything you need to make a call.
- 20 scans every month
- Full good / so-so / skip verdict + every ingredient explained
- Bilingual EN · AR + share cards
ORIA+
What does this mean for me?
Both tiers include a 7-day free trial.
Everything in Free, plus
- Unlimited scans
- Ingredient look-up & search
- Ask Oria - your follow-up questions
- Compare two products side by side
- Full history, synced across devices
- Personalised modes - focus, pregnancy & baby/child
Filters & modes
Set what ORIA checks each scan against. Every diet and allergy filter is free; personalisation is ORIA+.
ORIA shares evidence. You decide.
Who's behind it
Built by clinicians, evaluated against the evidence
ORIA is built by White Coat Media and led by Doctor Jules. Every verdict traces back to published, citable science - not crowd-sourced hazard scores. When the evidence is thin, ORIA says so.
Evidence sourced from
Evidence, cited
Assessments reference the published standards and literature behind them - promoted to verified as our clinicians confirm each one.
Privacy by default
Photos are analysed and discarded - never sold. We don't trade your data; the business is the subscription, not you.
Honest about limits
ORIA is evidence, not medical advice. Where the science is unsettled or disclosure is limited, it tells you plainly.
FAQ
Questions, answered
Take a photo of a product's ingredients and ORIA reads the label, assesses each ingredient against published evidence, and gives you a clear good / so-so / skip verdict for the whole product - across food, cosmetics, cleaning, supplements, home fragrance and pet food.
Because a single number hides the reasoning and implies a false precision. ORIA gives a qualitative call plus the per-ingredient detail and the evidence behind it, so you can decide for yourself.
Yes. The safety verdict is always free - 20 scans a month with full verdicts, halal, additive and allergen flags. ORIA+ adds unlimited scans, the Ask Oria assistant, personalisation and history sync.
Published, citable sources - EFSA, IARC, SCCS, USDA FDC, NIH ODS, AAFCO and the peer-reviewed literature - evaluated by per-category standards (NOVA, EU restricted lists & SCCS, GHS, third-party certification, EU allergens, AAFCO). It's reviewed by our clinicians.
Yes - ORIA is fully bilingual, English and Arabic, with right-to-left support, built for MENA and US shoppers alike.
Photos are analysed to read the label and then discarded. We never sell your data. ORIA's business is the subscription - not your information.
Be first to see through the label
Join the waitlist for early access. We'll email you the moment ORIA lands on the App Store and Google Play.
Coming soon to iOS and Android